What is Cycle Alert

Cycle Alert is a groundbreaking safety awareness system that unites road users and encourages safer travel on the roads. It comprises of three units: a sensor fitted to a bicycle, a sensor fitted to a vehicle and a dashboard receiver. The three components communicate notifying a driver when a cyclist is in close proximity.



The Cycle Tag is a motion activated tag attached to the person, the helmet or on the cycle. The Tag sends a message to sensors mounted on the Heavy Goods Vehicle (HGV).



The HGV sensors receive the signal from the Cycle Sensor and relays this information to the HGV Cab Unit.


The HGV Cab Unit

The Cab Unit receives the message that a Cyclist is present. The Cab Unit alerts the driver with the warning “cyclist” and displays the Cyclist’s position on a screen.

A Safety Awareness System that unites Road Users and encourages Safer Travel on the roads.

Check out our feature on BBC’s Look North, featuring Cycle Alert in Partnership with University of York and Transdev.

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What Others Say about Cycle Alert

Peter Le Masurier

Cycle Alert is designed to save cyclists lives. It is a new cycle specific sensory system designed to alert drivers to the presence of a cyclist when close to their vehicle. It encourages both HGV drivers and cyclists to work together to take responsibility for making the road a safer place.

Peter Le MasurierCycle Alert, Co-Founder
Adrian Scott

By fitting Cycle Alert we are achieving a very high standard of health and safety on public highways both for Keltbray and other road users.

Adrian ScottHaulage Operations Director, Keltbray
Jake Larsson

I truly believe in Cycle Alert and feel exposed and vulnerable without it. From my experience with car companies, I believe adoption of Cycle Alert is the natural direction large vehicles in particular, will take.

Jake LarssonWinner of the 2013 Autocar - Courland Next Generation Award
Sarah-Jane Martin

We’re really excited to be working with Cycle Alert, asking for mutual respect among road users. We’re encouraging a cultural shift to take place among drivers, asking everyone to look out for one another, helping protect vulnerable road users.

Sarah-Jane MartinBrake

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