What is Cycle Alert?
In the UK in 2013, 258 people were killed on collisions involving HGVs, and 1,354 were seriously injured. Particularly concerning is the stark number of these KSIs (killed or seriously injured) which were made up of cyclists; HGVs make up only 5% of the traffic on UK roads nationally, and yet they are involved with 23% of cyclist deaths. This figure is even greater in London, where between 2008 – 2013 HGVs were involved in 53% of cyclist fatalities.
So far, in 2015, that London figure has risen astronomically with HGVs being responsible for 88% of cyclist fatalities in London.
Blind spots are a particular issue with HGVs: in 2013, of the collisions in which an HGV played a contributory factor, vehicle blind spots were one of the leading attributors.
Technology can play a pivotal role in reducing blind spots and protecting vulnerable road users, which is why we have developed Cycle Alert, the first technology of its kind to be implemented onto HGVs for the sole purpose of identifying cyclists in vehicle blind spots.
Cycle Alert is a groundbreaking RFID (radio frequency identification) safety awareness system that unites road users and encourages safer travel on the roads. It comprises of three units: a sensor fitted to a bicycle, a sensor fitted to a vehicle and a dashboard receiver. The three components communicate notifying a driver when a cyclist is in close proximity.
Check out our feature on BBC’s Look North, featuring Cycle Alert in Partnership with University of York and Transdev.
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