The new HGV Blind Spot Technology

Cycle Alert are experts in developing and delivering vehicle safety technology to multiple industries including freight, construction and waste industry across the UK.

Cycle Alert is the 1st company in the world to innovate, design and deliver a cyclist-specific safety system, designed to prevent collisions with cyclists and increase driver awareness by making cyclists visible in vehicle blind spots. This safety system is made up of three fundamental parts:

1. Cycle Tag

Each Cycle Alert “cycle tag” is mounted on to a bicycle, helmet, or person. Whenever moving, the cycle unit advertises its presence regularly so that a vehicle’s sensors can detect its presence. When the bicycle is stationary for a while, the advertising transmissions stop. The rubber strap makes fitting and removal easy.

2. Side Units

Vehicles are fitted with wireless Side Units and Cab Units. Together, they form a sensing system that allows the driver to know that a bicycle is near. Side sensors are permanently (but wirelessly!) attached to the vehicle sides, they are ultrasonically welded to ensure a permanent, weather-proof seal, and have an expected battery life of up to 10 years (its outstanding battery life is one of our super-secret patents!). There is no wiring required to the sensors at all!

3. The Cab Unit

The side sensors report the received signal strength from the tagged bicycle to the Cab Unit. If the signal strength reports from the side sensors received by the Cab Unit pass a certain threshold level, then an audible alert is sounded and the cab display shows the approximate location of the bicycle – front, left, right or rear – with an LED display. The cab unit is installed permanently in a vehicle cab, in view of the driver.

A Safety Awareness System that unites Road Users and encourages Safer Travel on the roads.

What Others are Saying

Cycle Alert is designed to save cyclists lives. It is a new cycle specific sensory system designed to alert drivers to the presence of a cyclist when close to their vehicle. It encourages both HGV drivers and cyclists to work together to take responsibility for making the road a safer place.

Peter Le Masurier
Peter Le MasurierCycle Alert, Co-Founder
Adrian Scott

By fitting Cycle Alert we are achieving a very high standard of health and safety on public highways both for Keltbray and other road users.

Adrian ScottHaulage Operations Director, Keltbray
Jake Larsson

I truly believe in Cycle Alert and feel exposed and vulnerable without it. From my experience with car companies, I believe adoption of Cycle Alert is the natural direction large vehicles in particular, will take.

Jake LarssonWinner of the 2013 Autocar - Courland Next Generation Award
Sarah-Jane Martin

We’re really excited to be working with Cycle Alert, asking for mutual respect among road users. We’re encouraging a cultural shift to take place among drivers, asking everyone to look out for one another, helping protect vulnerable road users.

Sarah-Jane MartinBrake
Scott Burton

With the launch of Cycle Alert, Thompsons has an excellent opportunity to make significant breakthroughs in reducing work-related road risk, and is leading the way in embracing second-generation technology in this field. We think this could be a real game changer for our industry

Scott BurtonManaging Director, Thompson UK
Erik Jonnaert

Safety technologies that prevent accidents happening in the first place are the way forward

Erik JonnaertSecretary General, European Vehicle Manufacturers Association ACEA
Ollie Butterwick

York Rouleurs are so proud to be working with Cycle Alert to make cycling safer. Since our formation we have seen our numbers grow rapidly, drawing our attention to the vulnerability of cyclists out on the roads and an awareness of how popular the pastime is becoming again. Cycle Alert provides us with added confidence when out riding, and using our tags has become as routine as putting on our helmets. We look forward to continuing our ‘journey’ with Cycle Alert.

Ollie ButterwickFounder & ChairmanYork Rouleurs


It’s also a safety system for Operatives

The Operative Alert system is a more robust version of Cycle Alert®, with tags fitted to the hard-hats, lanyards or other PPE of on-site personnel, and side sensors enforced with heavy-duty rubber covering to withstand the construction environment. The parameters of ‘tag’ detection are adjustable in order to provide a safety area to suit the nature of the works undertaken, and be applied to any plant.

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