What is Cycle Alert?

Cycle Alert is a groundbreaking safety awareness system that unites road users and encourages safer travel on the roads. It comprises of three units: a sensor fitted to a bicycle, a sensor fitted to a vehicle and a dashboard receiver. The three components communicate notifying a driver when a cyclist is in close proximity.

Check out our feature on BBC’s Look North, featuring Cycle Alert in Partnership with University of York and Transdev.

Cycle Alert unites LGV and Cyclists on our Roads

Latest News & Events


Cycle Campaign of the Year – #spaceforcycling

A victorious night for London Cycling Campaign, as their #spaceforcycling movement collected the award for Cycle Campaign of the Year at the inaugural Cycling Media Awards last night. What a fantastic night – and I mean it sincerely – that BikeBiz put on.  The first CMAs they have hosted in their history, the night was just….cool. […]

A Safety Awareness System that unites Road Users and encourages Safer Travel on the roads.

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What Others are Saying

Peter Le Masurier

Cycle Alert is designed to save cyclists lives. It is a new cycle specific sensory system designed to alert drivers to the presence of a cyclist when close to their vehicle. It encourages both HGV drivers and cyclists to work together to take responsibility for making the road a safer place.

Peter Le MasurierCycle Alert, Co-Founder
Adrian Scott

By fitting Cycle Alert we are achieving a very high standard of health and safety on public highways both for Keltbray and other road users.

Adrian ScottHaulage Operations Director, Keltbray
Jake Larsson

I truly believe in Cycle Alert and feel exposed and vulnerable without it. From my experience with car companies, I believe adoption of Cycle Alert is the natural direction large vehicles in particular, will take.

Jake LarssonWinner of the 2013 Autocar - Courland Next Generation Award
Sarah-Jane Martin

We’re really excited to be working with Cycle Alert, asking for mutual respect among road users. We’re encouraging a cultural shift to take place among drivers, asking everyone to look out for one another, helping protect vulnerable road users.

Sarah-Jane MartinBrake
Scott Burton

With the launch of Cycle Alert, Thompsons has an excellent opportunity to make significant breakthroughs in reducing work-related road risk, and is leading the way in embracing second-generation technology in this field. We think this could be a real game changer for our industry

Scott BurtonManaging Director, Thompson UK
Erik Jonnaert

Safety technologies that prevent accidents happening in the first place are the way forward

Erik JonnaertSecretary General, European Vehicle Manufacturers Association ACEA

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