Cycle Alert – the new HGV Blind Spot Technology

Cycle Alert are experts in developing and delivering vehicle safety technology to multiple industries including freight, construction and waste industry across the UK.

Cycle Alert is the 1st company in the world to innovate, design and deliver a cyclist-specific safety system, designed to prevent collisions with cyclists and increase driver awareness by making cyclists visible in vehicle blind spots.

Cycle Alert

Styled by British designer and founder of ASA internationally award winning industrial design agency, Adrian Stokes (iF Design Award, Red Dot Winner, British Design Council Award, Industrial Design Society of America Award, Chicago Athenaeum Design Award), Cycle Alert has been nominated for innovation awards by numerous professional bodies including Brake Road Safety, IET, Elektra and most recently the Motor Transport Awards, celebrating our pioneering road safety technology for the reduction of work related road risk and the protection of road users.

Check out our feature on BBC’s Look North, featuring Cycle Alert in Partnership with University of York and Transdev.

Cycle Alert unites HGVs and Cyclists on our Roads

Latest News & Events

drive less, live more

Isotoma is Tagging its Staff – to Help Keep Safe on City’s Roads

As part of the Road Safety Week, ‘Drive Less, Live More’ campaign from the road safety charity Brake, employees at software specialists Isotoma are being encouraged to fit the Cycle Alert tags to their bikes as part of our scheme.  Founded in 2004, Isotoma delivers high-end bespoke software and product design for a range of businesses […]

A Safety Awareness System that unites Road Users and encourages Safer Travel on the roads.

Safer Boris Bikes

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Latest Tweets

  • Over 85% of truck operators believe there should be UK-wide compliance standard for fleets to improve safety, according to a new survey ,
  • Poundworld fined over £63,000 after it sold non reflective hi-vis jackets, with the logo ‘be safe, be seen’ ,
  • RT : So the cycling bit in the autumn statement is thus. Explicitly links to building segregated lanes in cities. ,

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What Others are Saying

Cycle Alert is designed to save cyclists lives. It is a new cycle specific sensory system designed to alert drivers to the presence of a cyclist when close to their vehicle. It encourages both HGV drivers and cyclists to work together to take responsibility for making the road a safer place.

Peter Le Masurier
Peter Le MasurierCycle Alert, Co-Founder
Adrian Scott

By fitting Cycle Alert we are achieving a very high standard of health and safety on public highways both for Keltbray and other road users.

Adrian ScottHaulage Operations Director, Keltbray
Jake Larsson

I truly believe in Cycle Alert and feel exposed and vulnerable without it. From my experience with car companies, I believe adoption of Cycle Alert is the natural direction large vehicles in particular, will take.

Jake LarssonWinner of the 2013 Autocar - Courland Next Generation Award
Sarah-Jane Martin

We’re really excited to be working with Cycle Alert, asking for mutual respect among road users. We’re encouraging a cultural shift to take place among drivers, asking everyone to look out for one another, helping protect vulnerable road users.

Sarah-Jane MartinBrake
Scott Burton

With the launch of Cycle Alert, Thompsons has an excellent opportunity to make significant breakthroughs in reducing work-related road risk, and is leading the way in embracing second-generation technology in this field. We think this could be a real game changer for our industry

Scott BurtonManaging Director, Thompson UK
Erik Jonnaert

Safety technologies that prevent accidents happening in the first place are the way forward

Erik JonnaertSecretary General, European Vehicle Manufacturers Association ACEA
Ollie Butterwick

York Rouleurs are so proud to be working with Cycle Alert to make cycling safer. Since our formation we have seen our numbers grow rapidly, drawing our attention to the vulnerability of cyclists out on the roads and an awareness of how popular the pastime is becoming again. Cycle Alert provides us with added confidence when out riding, and using our tags has become as routine as putting on our helmets. We look forward to continuing our ‘journey’ with Cycle Alert.

Ollie ButterwickFounder & ChairmanYork Rouleurs

Partners & Friends we Salute