Just look around you, political pressure to get back on your bike (less pollution), medical pressure for health reasons (lose weight etc), Wiggins and Co dominance of Le Tour de France and the Olympics, the sheer cost of transport travel, cycle cafes springing up everywhere and the list goes on……

What this means is more people on cycles which in turn means large brands wanting to capture this new marketplace.  Already, the larger brands are beginning to make cycling ranges, fashion models are being shot with vintage cycles, clothing companies are designing ranges for cyclists and again the list goes on ……

This is all wonderful, but our streets are crowded and the push for cycle safety needs to keep pace with the rise in popularity.   We embrace the Times Cities Fit for Cycling Campaign, not least as the number one solution of their eight point manifesto for safer cities is ‘to fit sensors to HGVs’.  Say no more!